Having LinkedIn Sales Navigator in their sales stack, the TripActions team uses information their prospects post online about themselves to determine the best buyers for their target accounts. Reading a prospect’s description on LinkedIn helps give more clarity on a prospect’s responsibilities versus a traditional database. It also makes it easier for the team to personalize their outreach.
With one swift click of a button, their mighty sales team can enrich their LinkedIn prospects in real time, while importing them into Salesforce and SalesLoft with full contact information.
